Sustainability ought to be second nature.

The front row view? London Fashion Week was solid. The sun was shining… more often than not; Anna Wintour flew in; model Adowa Aboah walked three shows and our shoes didn't rub excessively. While there were some amazing minutes - like when Richard Quinn set off cannons that sprinkled down confetti over an outstanding collection of couture outlines, lovely flower silks and be-jeweled court shoes - the talk was that it wasn't a vintage season for catwalk magic.

Obviously there were trends, though that the trend as we know it is vanishing… We spotted windowpane check, tartan and argyle knits, corset particulars, jumbo-sized sleeves, super-dazzling colors and feather trims, while the street style set embraced Summer's color - beige - worn head to toe with hints of lavender, pumpkin or neon to jazz things up.

Riccardo Tisci presented his second collection as Chief Creative Officer at Burberry - first seen in September… The Duchess of Cornwall exhibited the Queen Elizabeth II grant for British Design (last February the real Queen showed up) however what London Fashion Week was missing in flaring fashion firsts, it compensated for in its attempts to motivate conscious consumerism. The mantra was sustainability. At this moment the fashion business is making a great deal of clamor about trying to improve its production values and processes. What's more, as an industry worth £32billion to the UK economy (and in charge of providing 900,000 jobs) better late than never.

London Fashion Week was the ideal showcase to spread the message crystal clear. Which is the thing that occurred at Vivienne Westwood's show on Sunday evening. The models reported that they were walking and talking before a diverse company, young and old - including Rose McGowan, Emma Breschi, Sara Stockbridge and John Sauven - director of Greenpeace UK - shared the facts about climate change and shocked the crowd with the seriousness and vigor of the presentation. “Buy less, choose well and make it last” was the message. And keeping in mind that it may appear inconsistent with an industry that exists on individuals' craving to purchase things that they don't generally require, it made all of us wonder. Toward the finish of the show, Dame Viv made her way to the center of the row of models singing a kids' nursery rhyme - a little bit discordant - however demonstrating that style and substance aren't fundamentally unrelated.

Far less serious but equitably relevant was Mother Of Pearl's Monday introduction. Assuming control over an elaborate gold-leaf encrusted chapel in Bloomsbury, creator Amy Powney transformed the space into a pearl pit - which serve to plastics and shed strands from synthetic material cramming up the seas. Each ball would be returned and recycled and in the past the label has used second hand furniture to support their introductions. It was a respectable message however passed on playfully. Each fashion editor took a plunge in the pearl pit for the ideal fash week selfie.

Be that as it may, Mother of Pearl have repeatedly had sustainability as one of their core values and this week Amy Powney, the label's Creative Director, also hosted an event with the British Fashion Council to showcase a BBC Earth film showing how our clothing decisions sway on nature. And furthermore contributing to answers for customers to help realize sizable change. The reason Mother of Pearl is so cherished by the fashpack is because it is brimming with clothes ladies want to wear. Complimenting. Cool. Attractive. This current season's collection was motivated by Vivian Ward (the courageous woman in Pretty Woman) and the polka dots and flower prints? To quote Ward, “It was so good I almost peed my pants.”

To complete the week in style was newcomer Bethany Williams. Everything in her restless streetwear collection was produced using only recycled textures and backed up with brilliant thoughts concerning how her label can rattle the conventional fashion system for good. As the winner of the Queen Elizabeth II Award for Design, which goes to a designer with a social and environmental conscience and presented by The Duchess of Cornwall, Bethany's techniques could change the eventual fate of fashion and make sustainability something other than a just a trend. She uses old jeans and newspapers to make fabric, utilizes prisoners to make up her clothing and casts homeless people. This kindness needs to spread further into the fashion establishment and we will guarantee it proceeds a long ways past being a one season wonder. Sustainability ought to be second nature.

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