The occasional tweets, Facebook posts and some great Insta -shots. That's what most people nowadays do to promote their brands since they think social media is such a good platform to advertise your goods. While this may be true to some extents, competitions are tough nowadays so if you're thinking of getting serious with promoting and building your fashion brand. Here are two major tips to help you build your own fashion brand image.
Were you a fan of ‘The Devil Wears Prada’? With regards to promotion of your style brand, you may need to be similarly as vicious as Meryl Streep's Oscar-nominated performance.
1.You should have a brand website
It seems like an easy decision, isn't that so? A central website where you can base every one of your activities around and make your brand picture.
Over and over, numerous brands begin selling on a marketplace and believe that's enough. However, you should never put all your eggs in one basket.
In case you're already selling on a marketplace, a great deal of the hard work is already done. You've just got traffic, you're building a following and are most likely moving some products.
Building a clothing brand is so much easier (and more efficient) if it’s based around an independent web store.
This website is the place you brand lives, it's the place visitors can find who you are and truly build a relationship with you. Selling on marketplaces and your own website is called 'multichannel selling' and it's a useful approach to get your item out there to more people.
2. Sell a look and be a stylist of your style brand
Simple, clear and succinct item photography has its place – on your item page. But look-books are what really sells your product. Look-books are a well- established element with the general objective that is to sell a look and inspire shoppers.
Look-books show off your outfit in a natural environment.
Look-books create an enthusiastic reaction from purchasers. They convey a 'feel' or a 'vibe' by putting the items in a situation where they become the dominant central stage. A well-structured look-book energizes a viewer and can delicately usher them toward the checkout.