Haute couture designers need to be constantly change in the world of fashion to try to hatch extraordinary and one of a kind fresh costumes for fashion shows. A generally observed factor of such outfits is that they're usually impossible, awkward and, to the outsider, entertainingly odd looking. For what reason then, don't fashion shows simply display clothing people may want to put on, rather than exhibiting strange outfits?
It's because, even though not as mainstream as runways shows planned to present the most recent so-called "high fashion" pieces, Prêt-à-Porter (literally, "ready-to-wear") shows are held each and every year by the vast majority of the top brands in fashion. These shows are intended to show off what will be "hot" next season, invariously highlight ordinary pieces of clothing and costumes for the most part corresponding to what we, the consumer, in the end will be capable to purchase in boutiques, or in some variety of them. The fashion show pieces normally have a couple of minor modifications made to emphasize a given model's shape, instead of amended commonly for the public.
Although popular within the fashion community, these shows seldom receive the kind of high profile coverage Haute Couture fashion gets in the press- a fact that shifts into one of the key reasons fashion at these particular shows is occasionally outlandish. The truth is that most of the crazy designs you see have one real purpose, relatively cheap advertising.
Things being what they are, making wearables that seems as though it has a place in Lady Gaga's wardrobe and including it flamboyantly in a fashion show is a generally economical scheme to get attention coordinated toward a specific designer's creations, that is exactly why artists like Lady Gaga repeatedly perform a similar trick.
Relating to fashion shows, as Susannah Frankel, a single time fashion editor for The Independent, phrases:
“Although the more expensive shows may cost upwards of £500,000, they still work out cheaper than advertising campaigns shot with big-name models and superstar photographers and have a much more immediate and mainstream audience.”
Exceedingly showy or absurdly astonishing pieces of wearables are ordinarily going to incite the attention of the press further and, therefore, designs seen at high fashion shows have been getting gradually more absurd throughout the years. Consider it a fashion arms race where the objective is to make an outlandishly etched model doing their best to keep a expressionless look appearing as ridiculous as one could.
The consumer aside, these sort of shows resound as acting as some kind of proof for designers to brag their talents by means of illustrating the extravagances with the use of individual materials and textures.
A point of interest: even though the clothes displayed on catwalks there are mostly never meant to be sold, they somehow bring on consequenses to fashion on many occasions. Those consequenses might be as nuanced as the color palette demonstrated during some certain show or the basic outline of shown wardrobe - the last being the famous case of the skinny jeans, extensively ridiculed when first introduced before eventually being the "must have" thing the next season and presently somewhat omnipresent.
Obviously, when utilizing components of an absurd draft, it is normally the situation that designers will massively dampen things down, drawing extensively on concepts shown with the more flashy outfits worn by models to make something more agreeable to the ordinary people.
An equal custom in another industry is that of purported "Concept Cars" constructed by the auto sector. Like high fashion, these vehicles are for the most part designed more to both catch the press' eye and inside the business to display things like another production method, material, or characteristic, instead of the company really having any intention to make and sell the presented vehicle. But, like with high fashion, components from these concept cars are now and then incorporated into more conditioned cars later obtainable for the public.
Proceeding onward to artistic side, it has been contended that fashion, or more precisely high fashion, ought to be viewed as an art form, with the most prominent correlation between high fashion and modern art. And yet, fashion designer and billionaire Miuccia Prada, a woman often called "She Who Must Be Obeyed" is a mentionable critisizer of fashion being an art form. She told New York Magazine in an interview:
“Art is for expressing ideas and for expressing a vision. My job is to sell. And I like very much my job.”
The conclusion: the clothes at high fashion shows appear flashy and grotesque for various reasons, the most noticeable, to rack up attention in the world's media outlets and exposure to the designer or brand name's eccentric work.